About Me

An aspiring graphic designer with a passion to create beautiful & effective designs.

Seventeen years old with the eagerness to learn & a passion for design. Enthusiastic & hard working, with meticulous attention to detail. Excited to pursue a career in graphic design, I have high hopes to work & live in sunny California.


You can see my portfolio here.

User Centered Design

Too often, systems are designed with a focus on business goals, fancy features, and the technological capabilities of hardware or software tools. All of these approaches to system design omit the most important part of the process – the end user. User-Centered Design (UCD) is the process of designing a tool, such as a website’s or application’s user interface, from the perspective of how it will be understood and used by a human user.

The ISO standard describes 6 key principles that will ensure a design is user centered:

  1. The design is based upon an explicit understanding of users, tasks and environments.
  2. Users are involved throughout design and development.
  3. The design is driven and refined by user-centered evaluation.
  4. The process is iterative.
  5. The design addresses the whole user experience.
  6. The design team includes multidisciplinary skills and perspectives.

The goal of UCD is to produce products that have a high degree of usability. The key objectives for usability are usually described as usefulness, effectiveness, learnability & attitude.